The Brief | Redesign branding of beer products
Redoak is a boutique Australian owned brewery with a restaurant in Sydney’s CBD, with whom I have been working with for the past 10 years.
Brief was to redesign labelling of four leading beer products, with all four to tie in as a family. Product difference was communicated through colour and typography.
Project extended to design of 4 pack carrier for retail sale, menu artwork and T-shirts for staff.
A typographical “story” panel was developed to convey the message of the brand being 100% Australian Real Craft Beer from a local brewery, the main point of difference in terms of marketing, and was utilised on POS including packaging, staff apparel and on restaurant walls.
I was responsible for all design and execution of finished art files for production.
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The Result
The client was delighted with the typographical approach to the product branding, and immediately engaged the production of the 4-pack carrier for all products. This enabled the sale through retail outlets (Dan Murphys etc) which was a big step upward for this local brewery.
