The Brief | Branding refresh and website redesign
Pranamoves is a Hatha/Vinyasa yoga studio in Sydney’s CBD.
Brief was to redesign a poorly designed single page website into one with a defined user journey and easily editable timetable functionality.
In addition, branding was refreshed, and collateral including signage, timetable flyers, and business stationery.
I was responsible for all design and production of finished art files for all marketing collateral, and execution and delivery of the website (created in WordPress)
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The Result
The yoga studio saw an uplift of 30% in class attendance, with bookings through the website proving to be a particularly popular feature. With some assistance to the owner in planning an approach to social media marketing, the studio found a 15% uplift in engagement across Facebook and Instagram which was a huge result for this humble little enclave of peaceful serenity in the CBD of Sydney.
