The Brief | All design and delivery of marketing solutions for HOYTS Kiosk
As sole designer for the HOYTS Kiosk brand, my responsibilities are broad and diverse.
These include conceptualisation and implementation of all design solutions across the brand’s marketing strategies, weekly asset creation for social, web and EDM comms, weekly digital POS on the kiosk interface, monthly print collateral including large format assets, site specific print and digital assets created as needed.
As brand custodian, I have worked hard to create a style guide for all asset creation, ensuring all design remained consistent and within the HOYTS Kiosk mandate, while keeping in mind current design trends.
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The Result
Keeping the design of all branding and collateral in-house had obvious cost savings to the business as a whole, but the greatest result was creating a style for Kiosk to move forward with. Previous to me joining the team, assets were outsourced without firm guidelines to approach design and messaging for all marketing activity. This achievement drew praise from within industry stakeholders (film distributors, studios etc) along with the cinema arm of the HOYTS Group.
