The Brief | Branding for kids entertainment platform
The HOYTS Kiosk Kids Corner is a dedicated entertainment hub delivering premium DVD content across a wide range of titles aimed at children aged to 14 years. Promotions and competitions are based around school holiday periods to coincide with triple-A studio releases (four times per year).
The branding was rolled out across all Kids Corner communication pieces including landing pages for competition entries, website and machine interface files, EDMs and print assets.
Approach was to use primary colours and child "friendly" font selections for accompanying copy headlines and text blocks.
________________
The Result
The response from our customers was extremely positive with website visits increasing by 25% upon launch of the dedicated Kids Corner on the site, and open rates of dedicated EDM's (dispatched quarterly) was up near 30%.
Entries to our competitions, regardless of the prize offerings, was overwhelming, with one comp receiving over 1000 entries over a four week period - impressive for a "rent-to-win" entry requirement in these days of streaming services!
Keeping the design of all branding and collateral in-house had obvious cost savings to the business as a whole, and the whole team felt a general sense of pride and achievement once completed.
