The Brief  |  Monthly competition assets
HOYTS Kiosk run a monthly “Rent To Win” competition, promoting the Movie Of The Month.
I was responsible for all design and delivery of assets for competitions monthly.
Competition entry is via a landing page created in the Taguchi Marketing Platform, and promoted on the website carousel, via a dedicated EDM targeted to specific customers, in a banner on weekly EDM comms, on a printed DL flyer available at the Kiosk and on the Kiosk interface. Movie Of The Month is also advertised as a header card attached to the top of the Kiosk.
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The Result 
Approach is always dependent on supplied distributer artwork, so producing engaging creative to encourage rental and therefore entry to the competition is sometimes challenging. In light of this, we were often rewarded with over 1500 entries, therefore directly creating significant uplift in revenue for the business, given the "rent-to-win" prerequisite for entry, and open rates for dedicated EDM's relating to competitions were consistently well over 25%.
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