The Brief | Branding for construction company
SNR Building Solutions is a Sydney based team of professional tradesmen offering specialised construction services on commercial projects, with a focus on restaurant and retail fitouts.
The client required a full brand facilitation session to identify the brand attributes, the value propositions, the clients and their user journeys, and where the company wanted to position itself in the construction business landscape.
Design assets created include logo and website, vehicle decals, staff clothing and business stationery.
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The Result
I used the middle letter as a graphic for balance, and as it happens to be a mirror image ambigram, it works well. I've crafted it from a grid of squares to give the feel of stairs or building blocks, and matched it with square cut block shapes either side for the S and R. A condensed font for the secondary logo text enables both words to be kept on one line, with weight the differentiating factor.
The client was really encouraged by our brand strategy session, and it opened him up to embracing the next stage of his businesses growth where previously he had not understood the value of consistent and relevant branding.
